By Marc Kavinsky, Lead Editor at IoT Enterprise Information.
Berg Perception estimates 2.5 million folks throughout Europe, North America and Australia & New Zealand had been utilizing related lone employee security options by the tip of 2025, with regular progress projected by 2030. The information factors to a market the place apps are rising, however devoted units nonetheless matter for higher-risk deployments.
Lone employee security has quietly develop into some of the operationally consequential “people-centric” IoT segments: it sits on the intersection of compliance, real-time connectivity, and emergency response. The problem will not be merely including a panic button to a cellphone. It’s proving that alerts are raised reliably, situated precisely, and dealt with by a workflow that an employer can defend after an incident.
New figures from analyst agency Berg Perception put some scale behind that actuality. The agency estimates that the consumer base of related lone employee security options in Europe, North America and Australia & New Zealand reached 2.5 million on the finish of 2025. In parallel, Berg Perception values the 2025 marketplace for related lone employee security options and companies at € 171 million in Europe, € 95 million in North America and 42 million in Australia & New Zealand.
Trying forward, Berg Perception expects Europe to develop from 1.4 million customers on the finish of 2025 to over 2.2 million by the tip of 2030, a 9.2 % CAGR. North America is forecast to rise from 685,000 customers to about 1.1 million over the identical interval, a ten.0 % CAGR. Australia & New Zealand is projected to develop from 350,000 customers to 520,000 customers by 2030. Market worth can be anticipated to develop: Europe is anticipated to achieve € 251 million by 2030 and North America € 146 million; Australia & New Zealand is forecast to achieve 59 million.
Apps are advancing, however the system debate will not be over
One of many extra telling takeaways is that the trade’s transition to app-based options is constant, however not on the tempo many platform distributors as soon as assumed. Berg Perception notes that the shift has “slowed down slightly in recent years as employers in high-risk industries continue to prefer dedicated lone worker devices.”
This issues for IoT professionals as a result of it frames a sensible deployment trade-off: smartphone-based security can scale back {hardware} overhead and pace rollouts, nevertheless it additionally inherits the variability of shopper units, consumer conduct, and operating-system constraints. Devoted units—usually chosen when threat tolerance is low—sign that reliability, battery autonomy, ruggedness, and predictable alert conduct stay central buying standards, even when an app-based different exists.
A fragmented vendor panorama, with a number of scale gamers
Berg Perception describes a market served by a mixture of {hardware} system suppliers, software program suppliers, and alarm monitoring and response companies, with only some firms delivering full end-to-end choices. That construction is a key differentiator versus many different IoT utility areas: worth will not be solely in connectivity and system administration, but in addition in what occurs after an alarm is generated—triage, escalation, and response processes that always require 24/7 operational functionality.
Geographically, the report highlights that lots of the largest distributors originate from the UK, Canada and Australia—additionally recognized because the three largest markets. In Europe, Berg Perception says UK-based Peoplesafe leads with round 375,000 subscribers. In Australia, Duress is described because the clear market chief with tons of of 1000’s of subscribers. In Canada, the main firms cited are Aware360, Blackline Security and Tsunami Options, whereas AlertMedia and Becklar are named as main gamers within the US. Berg Perception additionally lists an extended tail of notable distributors throughout the UK, Europe, and Australia & New Zealand, underlining how native regulation, service fashions, and purchaser preferences proceed to maintain regional ecosystems.
Why progress is holding—and the place differentiation is rising
In keeping with Berg Perception analyst Melvin Sorum, demand is being pushed by a well-known however potent combine: new lone employee security laws, the prices related to worker damage and absence, elevated consciousness of lone employee dangers, and effectivity advantages tied to safety companies.
On the similar time, Berg Perception factors to intense competitors, with commoditisation and value stress shaping the market. The notable angle right here is the place differentiation is now anticipated to return from: the agency flags information analytics companies constructed on lone employee system information and AI-driven preventive security options as promising developments. In different phrases, distributors are being pushed to compete on outcomes—threat discount, earlier intervention, and operational perception—somewhat than on the essential mechanics of sending an alert.
For OEMs and module suppliers, the persistence of devoted units retains demand alive for purpose-built {hardware} designs somewhat than an all-app future. For connectivity suppliers and platform operators, the chance is much less about uncooked SIM volumes and extra about service assurance: protection intelligence, roaming conduct, and the operational tooling to assist units and smartphones at scale. And for system integrators and enterprises, Berg Perception’s numbers reinforce a procurement actuality: the “solution” is more and more a mix of system/app alternative, monitoring workflows, and analytics—making integration and operational readiness as decisive because the endpoint itself.
