Myriota‘s new Chief Operating Officer says satellite IoT’s largest alternatives lie in verticals underserved by mobile.
George Kanuck, the Australian satellite tv for pc IoT connectivity firm’s newly appointed Chief Working Officer, informed IoT Insider: “Low-cost services and long-life devices unlock connectivity for low-value assets that previously weren’t viable to track. This aligns price with asset worth and positions us for rapid adoption in industrial markets worldwide.”
Kanuck, primarily based in Austin, Texas, joins Myriota because it seeks to scale operations and meet rising international demand for safe, low-power satellite tv for pc connectivity. The corporate supplies protection throughout 57 international locations and has carved out a distinct segment in enabling IoT gadgets to transmit small quantities of knowledge reliably from even essentially the most distant areas on the planet.
Kanuck defined how Myriota differentiates itself from rivals similar to Amazon’s Amazon LEO and Blue Origin’s TeraWave community. “We specialise in secure, ultra-low-power connectivity engineered specifically for IoT,” he mentioned. “Our HyperPulse and UltraLite networks run on Myriota’s own constellation of low-earth-orbit satellites, allowing AA-battery-powered devices to operate for 5–10+ years, direct-to-orbit without gateways. That makes connectivity resilient, predictable, and cost-effective across sectors from oil and gas to agriculture and logistics.”
Not like broadband-focused tasks similar to Kuiper or TeraWave, which prioritise high-throughput client web or enterprise information, Myriota’s networks are purpose-built for IoT.
HyperPulse is designed for purposes that require extra frequent or bigger bursts of knowledge, similar to industrial sensors, environmental monitoring, and logistics monitoring. UltraLite, in contrast, helps minimal-data, ultra-low-power gadgets that must function for years with out upkeep, superb for distant sensors or asset trackers. Each networks leverage the LEO satellite tv for pc constellation, eliminating the necessity for complicated floor infrastructure and enabling actually international attain.
Kanuck recognized regulatory and operational challenges as the important thing hurdles to scaling globally. “Spectrum licensing, device certification, and high operational costs can slow expansion for many players,” he mentioned. “Our 10+ years of experience gives us a decisive edge. We’ve pioneered entry into key markets, rapidly introducing compliant devices and services ahead of competitors, while patented technologies allow massive user coexistence in minimal spectrum. That ensures scalable, cost-effective operations without the burden others face.”
He additionally mentioned that Myriota’s mannequin allows IoT options in industries historically underserved by mobile connectivity.
“Verticals like agriculture, water management, and remote infrastructure often face intermittent or weak signals that drain batteries fast,” he mentioned. “By using low-cost services and devices designed to operate for five to ten years on simple AA batteries, we can track low-value assets cost-effectively, where other solutions would be prohibitively expensive.”
The appointment of Kanuck comes at a pivotal second for Myriota. Its HyperPulse community has not too long ago reached normal availability throughout a number of markets, together with agriculture, logistics, renewable vitality, and environmental monitoring. The corporate has additionally been increasing its associate ecosystem to allow OEMs, resolution suppliers, and enterprise prospects to deploy IoT at international scale.
Ben Cade, Chief Government of Myriota, described Kanuck as bringing “a rare combination of operational rigour and commercial insight. His mandate is clear: shorten time-to-success for partners, strengthen service performance at scale, and ensure every customer interaction reflects the reliability of our network.”
Kanuck brings greater than 20 years of C-suite expertise throughout complicated expertise options in IoT, safety, and enterprise expertise. He has held senior roles at Trustonic, Good Know-how, and inside the Nutanix ecosystem. Most not too long ago, as Chief Income Officer at Monetate, he helped realign buyer wants with product choices, restoring buyer loyalty to over 90%.
At Myriota, Kanuck will concentrate on three foremost areas: scaling international service supply and buyer operations to assist adoption of its networks; optimising end-to-end operational efficiency to make sure simplicity, reliability, and velocity because the associate ecosystem expands; and constructing a unified operational spine for OEMs, resolution suppliers, and enterprise prospects deploying IoT worldwide.
The IoT sector is going through speedy change as demand for safe, low-power, and globally accessible connectivity accelerates. Analysts word that whereas client broadband satellites similar to Starlink, Kuiper, and TeraWave seize headlines, there may be rising demand for networks optimised particularly for IoT. In keeping with trade information, billions of IoT gadgets are anticipated to be deployed within the subsequent decade, many in areas that lack dependable mobile protection, from distant farms to offshore vitality platforms.
Myriota has positioned itself as a specialist supplier on this phase. Its satellites are constructed for effectivity and resilience relatively than uncooked throughput. Units talk straight with the orbiting constellation, eliminating the necessity for big, power-hungry terminals or native gateways. This permits prospects to trace and handle belongings with minimal upkeep and predictable prices.
Kanuck highlighted that the networks’ effectivity and ease are central to Myriota’s progress technique. “We’ve engineered our systems so that connectivity ‘just works’ — without complex installation, without constant servicing, and without worrying about battery replacement for years,” he mentioned. “Turning that technology advantage into world-class operations is my mission: making it faster and easier for our customers and partners to deploy, scale, and rely on Myriota every day.”
With the addition of Kanuck, Myriota goals to speed up its international footprint, develop its vary of purposes, and strengthen operational efficiency. The corporate is focusing on progress in agriculture, logistics, vitality, water, and authorities, all sectors the place safe, long-life IoT connectivity is more and more crucial.
Because the satellite tv for pc IoT market turns into extra aggressive, Myriota’s mixture of purpose-built networks, operational expertise, and long-term machine assist could supply a major benefit. For companions and enterprise prospects, the promise is easy: dependable, cost-effective, international IoT connectivity that may scale with their operations.
