AUSTIN, Texas – May 20th, 2026 – To mark Bitcoin Pizza Day on May 22, Unchained — a Bitcoin financial services firm launched in 2016 by Joe Kelly and Dhruv Bansal — is teaming up with Bitcoin Park to host free screenings of “The New Rules of Bitcoin,” a short documentary created in collaboration with The Atlantic’s creative brand studio, Atlantic Re:think. The events will take place across ten major U.S. cities. The film explores three central ideas: Bitcoin isn’t what you might assume, Bitcoin rewards long-term thinking, and Bitcoin represents genuine ownership. These themes form the foundation of what sets Bitcoin apart from other digital currencies, combining lasting wealth preservation with direct, cooperative custody.
On May 22, 2010, a developer spent 10,000 bitcoin to have two large pizzas delivered to his door — the first recorded real-world transaction using bitcoin. That sum would be valued at roughly $760 million today, underscoring Bitcoin’s extraordinary growth into a legitimate global asset.
Screenings are scheduled this week, including Fort Worth, Kansas City on Friday, May 22nd at 7 PM at Buffalo State Pizza Company, along with Chicago, Washington D.C., Portland, Nashville, Austin, Tampa Bay, and Lexington, Kentucky on Friday, May 22nd at 6 PM at Goodfellas Pizza. Through the New Rules of Bitcoin Roadshow, Unchained and Bitcoin Park are supplying local Bitcoin meetup groups with a complimentary screening kit, a guide for discussion, and pizza sponsorship for the first 100 events — delivering Bitcoin’s story straight to communities, face-to-face, echoing the spirit of the original Pizza Day.
“Bitcoin Pizza Day reminds us that adoption is fundamentally a peer-to-peer process,” said Jonathan Sexton, Chief Commercial Officer at Unchained. “Every person who joins the Bitcoin community was introduced by someone else in that community. We partnered with The Atlantic to create this film so the community would have a compelling way to bring new people into the conversation and give skeptics a reason to reconsider Bitcoin. The roadshow is our platform to spark the next wave of adoption.”
“Since 2022, we’ve watched in-person meetups consistently welcome newcomers into the Bitcoin ecosystem — event after event,” said Rod Roudi, co-founder of Bitcoin Park. “Education is at the heart of most meetups, and this time it’s supported by an engaging new film. Grassroots, word-of-mouth outreach is how Bitcoin grew from the start, and that’s precisely how it will keep growing.”
This Pizza Day, Unchained is waiving the initial trading fee for all new retirement accounts opened before June 1st that transfer from any competing crypto platform. To take advantage of this offer, schedule a consultation with one of Unchained’s U.S.-based Bitcoin advisors here.
About Unchained
Unchained is a Bitcoin-focused financial services company co-founded in 2016 by Joe Kelly and Dhruv Bansal, with its headquarters in Austin, Texas. The company’s services are built on a model called collaborative custody — a multisig framework where clients retain control of their own keys while Unchained provides the surrounding financial infrastructure. Since issuing its first bitcoin-collateralized loan in 2017, Unchained has facilitated more than $1 billion in lending, holds over 100,000 BTC on its platform, and has reported zero capital losses.
The firm offers secure vaults, individual retirement accounts (IRAs), a trading desk, business lending, inheritance planning, and its Signature advisory service for both individual and institutional clients. Its Bitcoin IRA stands as the only retirement vehicle in the market that grants clients direct control over their cryptographic keys. In 2025, Unchained obtained a Wyoming trust charter through its subsidiary Gannett Trust, broadening its capacity to serve in a fiduciary and wealth advisory role.
Unchained’s open-source wallet, Caravan, remains freely available as a standalone product independent of any commercial relationship with the company. For more information, visit unchained.com.
About Bitcoin Park
Bitcoin Park is a community-driven campus launched in 2022, with locations in Nashville, Tennessee and Austin, Texas. Its purpose is to foster and accelerate the grassroots freedom-tech movement by providing a shared home for dedicated Bitcoiners, entrepreneurs, and advocates to collaborate, learn, experiment, and build together.
Events and programming are organized around three pillars of freedom technology — artificial intelligence, energy, and Bitcoin — spanning meetups, hands-on workshops, and multi-day summits covering custody and treasury management, energy and mining, adoption strategies, healthcare applications, payments, public policy, and beyond.
The AI Freedom Lab serves as the cornerstone of the AI pillar, driving Bitcoin Park’s push toward sovereign, collaborative, and decentralized AI infrastructure so builders can develop solutions on their own terms.
The highlight of the year is Imagine IF — described as a summit of summits — held each October in Nashville during the first week of the month. It brings together innovators, entrepreneurs, and visionaries committed to shaping a world where AI, energy, and Bitcoin work together in service of human prosperity and boundless creativity. Each “Imagine IF…” presentation plants a seed of possibility, demonstrating what can happen when ambitious ideas meet decisive action. To learn more, visit imagineifnashville.com
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Disclaimer: This is a sponsored press release. Readers should conduct their own independent research before making decisions based on any information contained in this article.
